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Principles of marketing

Principles of marketing

 Kotler, Philip
 Pearson, 2024 ISBN: 1292449365
 19th ed.; global ed. Harlow, England : xxv, 768 p. : ill. ; 27 cm. English
MarketingTiếp thịTiếp thị du lịchKhoa tiếng Italia
Mô tả biểu ghi
ID:73936
DDC 658.8
Tác giả CN Kotler, Philip
Nhan đề Principles of marketing / Philip T Kotler, Gary Armstrong, Sridhar Balasubramanian
Lần xuất bản 19th ed.; global ed.
Thông tin xuất bản Harlow, England :Pearson,2024
Mô tả vật lý xxv, 768 p. :ill. ;27 cm.
Tóm tắt Principles of Marketing, global edition, 19th edition by Kotler and Armstrong shows you how to create vibrant, interactive communities of consumers in today's fast-changing, increasingly digital and social marketplace. Ideal for students who study marketing courses, this textbook offers a comprehensive overview of the fundamental principles of marketing within an innovative customer-value framework, providing you with the knowledge and resources to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. This latest edition has been revised and enhanced to reflect the major trends impacting contemporary marketing, packed with stories illustrating how companies are using new digital technologies to maximise customer engagement and shape brand conversations, experiences and communities. Key features include: Both traditional and fast-changing trending topics that give you a well-rounded knowledge of marketing concepts, technologies and practices. End-of-Chapter Reviews, Discussion Questions, and Critical-Thinking Exercises that allow you to practice what you have learned. A sample marketing plan showing you how to apply important marketing planning concepts. End-of-chapter Company Cases that facilitate discussion of current issues and application of marketing concepts to company situations
Thuật ngữ chủ đề Marketing
Thuật ngữ chủ đề Marketing-Management
Từ khóa tự do Tiếp thị
Từ khóa tự do Tiếp thị du lịch
Môn học Khoa tiếng Italia
Tác giả(bs) CN Armstrong, Gary
Tác giả(bs) CN Balasubramanian, Sridhar
Địa chỉ 100TK_Tài liệu môn học-MH516010(2): 000148773-4
Tệp tin điện tử https://lib.hanu.edu.vn/kiposdata2/bookcover/000148773_thumbimage.jpg
MARC
Hiển thị đầy đủ trường & trường con
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250[ ] |a 19th ed.; global ed.
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300[ ] |a xxv, 768 p. : |b ill. ; |c 27 cm.
520[ ] |a Principles of Marketing, global edition, 19th edition by Kotler and Armstrong shows you how to create vibrant, interactive communities of consumers in today's fast-changing, increasingly digital and social marketplace. Ideal for students who study marketing courses, this textbook offers a comprehensive overview of the fundamental principles of marketing within an innovative customer-value framework, providing you with the knowledge and resources to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. This latest edition has been revised and enhanced to reflect the major trends impacting contemporary marketing, packed with stories illustrating how companies are using new digital technologies to maximise customer engagement and shape brand conversations, experiences and communities. Key features include: Both traditional and fast-changing trending topics that give you a well-rounded knowledge of marketing concepts, technologies and practices. End-of-Chapter Reviews, Discussion Questions, and Critical-Thinking Exercises that allow you to practice what you have learned. A sample marketing plan showing you how to apply important marketing planning concepts. End-of-chapter Company Cases that facilitate discussion of current issues and application of marketing concepts to company situations
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